VALIDATE YOUR IDENTITY AND BUILD TRUST

You’re building a brand, a website and strategies to grow your business online.
But what if the very thing that should make customers secure is undermining their ability
to trust you? Not all SSL products are the same. If your online presence is critical to your
business, your validated identity needs to be front and center for your customers.

WHAT DRIVES CUSTOMER TRUST ONLINE?

The top three drivers of online trust

63% of consumers find
trust seals highly important.
DigiCert Secured Seals are
displayed almost a billion
times a day on more than
100,000 websites across
170 countries.

93% of consumers feel
more comfortable entering
credit card information on a
website displaying a DigiCert
Secured Seal.

THE WRONG CERTIFICATE SENDS THE WRONG MESSAGE

If your customers don’t see identity-based trust indicators, they won’t engage or spend.
The solution? Domain Validation (DV) certificates can be easily obtained without any
identity checks, making them a favorite among fraudulent sites and a risk for legitimate
sites. But Organization Validation (OV) and Extended Validation (EV) certificates require
more stringent identity checks and are eligible for a trust seal you can display—ensuring
every customer they’re on a secure site.

SSL Certificate EV
SSL OV
SSL DV

Why SSL Certificates matter?

SSL certificates are vital for website security and user trust. By encrypting data transmitted between a user’s browser and the website’s server, SSL ensures confidentiality, protecting sensitive information like passwords and payment details from potential hackers. Beyond security, SSL enhances credibility, as the padlock icon and “https://” in the URL signal a secure connection. This trust boost can positively impact user confidence, encouraging engagement and transactions. Additionally, search engines prioritize secure sites in rankings, making SSL not just a security measure but an essential factor for SEO success. In an era of cyber threats, SSL certificates are indispensable for safeguarding both data and reputation.

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